2018 - 2019
Plain & Simple Sports and Promo Wear. Toronto, ON — Marketing & Brand Development Designer
Primarily responsible for developing highly effective marketing plans and designs through a deep understanding of the consumer and the brand's target market, which in turn, achieves profit and maximizes the brand's long-term potential. In charge of creating new branded items and selling initiatives, marketing the company image and positioning throughout the industry, building strong customer relationships, developing and executing customer uniform programs and promotions.
Successfully created uniform and promotional campaigns for customers like Weston Foods (Wonder Bread, D'Italiano, Gadova), Bulkbarn, PepsiCo, Paramount Lebanese Kitchen, Tim Hortons, Waste Connections, Reptilia Zoo, First National Bank, Wild Rose Brewery...
2017 - 2018
DIESEL, O.T.B Group. Toronto, ON — Sales Professional & Stylist
Crucial part of the salesforce, reaching and exceeding the weekly sales target 90% of the time. Achieved third place in sales for the year 2017 in only six months ($155,000). Part-time job while studying at Humber College.
2015 - 2016
Mattelsa S.A.S, Medellin, Colombia — Product Development Manager
Managed a production cell responsible for two menswear brands. Coordinating the entire production process from prototype to final dispatch. Led the team to achieve goals such as time optimization and sales increase due to effective and creative problem solving and on time dispatches. Our cell was responsible for delivering the december collection on time for the first time in the company’s history.
2009 - 2015
beFREE clothing Co, Medellin, Colombia — Founder, CEO and Designer
Conceptualized and created a sustainable fashion business model by implementing a value proposition of delivering trendy and artistic garments predictably fast, keeping a minimum inventory and having a strong e-commerce component. Generated a better quality of life for our direct/indirect employees and service providers by incorporating win-win business negotiation practices and fair trade policies in our entrepreneurship, all thanks to a government grant we won in 2011.
This project gave me the tools to learn all about product development, marketing, distribution, compliant record keeping, business structure, outsourcing and most of all the art of resiliency.
2006 - Present
Freelance Artist. United States, Colombia, Canada — Abstract Painter & Illustrator
2017 - May 2018
Humber College, Toronto, ON — Fashion Arts & Business Diploma with Honours
Specialization in management, collection conceptualization, product development, leadership and process standardization. Hands-on knowledge of brand development and real life business scenarios.
ARC Colombia, Sauder School of Business, University of British Columbia. Medellin, Colombia — Business Skills Workshop
Three-day course on business skills and tools in strategy, finance and marketing designed for entrepreneurs. Facilitated by Sauder faculty members, alumni and students.
September 2014 - June 2017
Bergen Community College, Paramus, New Jersey, USA — Associate Degree in Fine Arts - Scholarship - Honours
Detailed program in creative and fine arts.
April 2007 - August 2009
Neumann Leathers Buildings, Hoboken, New Jersey, USA —
Spent wonderful years practicing my art at the Neumann Leathers Buildings. Working side by side with experienced visual artists and musicians, showcasing my work at local galleries and restaurants.
1998 - 2000
Medellin, Colombia — Graffiti Art Apprentice
1993 - 1998
Arte Espacio Art Academy. Medellin, Colombia — Art Foundations
Toronto Arts Council, Newcomer and Refugee Artist Grant & Mentorship. - $5K
Applications to this program were assessed through a peer review process and funding recommendations were then reviewed and approved by the TAC Board of Directors. Three recent pieces were reviewed and selected for this application.
Inexmoda, Mayor’s Office City of Medellín — Winner of exhibition booth in Colombiamoda, South America's top fashion event
Our premium menswear brand beFREE clothing was one of the 25 recipients out of 1,200 for this award.
Capital Semilla, Mayor’s Office City of Medellín — Winner of grant to develop business idea: beFREE clothing Co.
The business idea and concept for our menswear brand beFREE clothing was one of the 100 recipients out of 2,500 for this award. Our visionary concept brought us attention from the media and local businesses.
Weehawken High School, Weehawken, New Jersey, USA — Senior Class Artist Award, Full Ride Scholarship Recipient
Received funding and supplies to continue my art education.
Panasonic, Issued by Hudson County New Jersey — Creative Excellence Award.
Panasonic and the County of Hudson selected the top three creative students to receive this award and recognition for artistic achievement.
HOLIDAY SHOW - Group Show — ARTA Gallery, Distillery District. Toronto, ON, Canada
This exhibition will be displayed during the historic distillery district renowned Holiday market that welcomes over 300,000 people. I submitted small to medium works as they make a great gift option for the holidays.
NEW MOON - Group Show — ARTA Gallery, Distillery District. Toronto, ON, Canada
This group show was my first Canadian exhibition, and the first one in years after many interruptions to my creative flow. Well the art is still very much alive in me and now in a much higher artistic level. Thanks to ARTA Gallery for making this possible and the friend who made the connect. Thanks to the Toronto Arts Council for providing the funds to make this possible.
EUREKA - Neumann Leathers Fundraiser Group Show — Secret Location. Hoboken, New Jersey, USA
This group show was my last exhibition in the United States before my trip back to Colombia. I donated a piece to the fundraiser that continues the legal battle against the owners of the Neumann Leathers Buildings who want to demolish the entire landmark complex and kick the artists out.
UBUNTU - Auction and Fundraiser to bring medical aid to Africa — NYU New York University. New York City, New York, USA
This exhibition was curated by students and staff from the University. The main goal was to use the proceedings from the auction to gather funds, purchase and deliver medicine to countries in Africa that need it most. I donated one painting to the cause.
SEARCHLESS. Solo Show — Full House Printing. Hoboken, New Jersey, USA
Thanks to Rosette Cappotorto and Larry Weiss for making this event possible. One of the most meaningful exhibitions I have participated in. Had the pleasure to showcase a wide range of pieces, most of which were sold in the first two hours.
NEUMANN AT MAXWELLS. Fundraiser Group Show — Maxwell's Bar. Hoboken, New Jersey, USA
POLITRIX. Group Show — Monroe Center for the Arts. Hoboken, New Jersey, USA
This group show was made possible by the Monroe center for the Arts in Hoboken, New Jersey. Artists coming together to express their thoughts and feelings towards the 2008 U.S election.
THE ARTIST'S MYTHOLOGY. Group Show Curated by La Ola Art Collective — Park Avenue Gallery Bar. Union City, NJ, USA
THE REALITY OF JOHN DOE. Solo Show — O'Connells Bar. Jersey City, New Jersey, USA
This solo show was a fantastic opportunity to explore new venues in new towns, like Jersey City. It was gratifying to be a part of the renaissance of such cool town and be part of the cause. Thanks to O'Connells bar for this.
HOBOKEN ARTISTS STUDIO TOUR — Neumann Leathers Buildings. Hoboken, New Jersey, USA
This art studio tour is a tradition in the town of Hoboken, New Jersey to promote the support for the local artists. Us at the Neumann Leathers Buildings rose to the occasion and showed our town our talent and many reasons why the buildings should be preserved.
LATIN AMERICAN ART EXHIBIT Group Show — Cultural Arts Center of Hackensack. Hackensack, New Jersey, USA
This group show showcased artworks from Latino artists from all over New Jersey and from diverse backgrounds. This was my second time exhibiting my work at the Hackensack Cultural Arts Center, this time I brought DES with me to share his poetry.
These simultaneous group shows were curated by La Ola Artistic Group and exhibited at the North Bergen Public Library and Park Avenue Bar & Grill in New Jersey. Revolutionary artworks from talented individuals from all backgrounds, what an honor.
RED (Disambiguation) Group Show — Paul Vincent Studios. Hoboken, New Jersey, USA
This exhibit was straight up dope. Great artists coming together at one of the coolest places around town for a great cause, the Paul Vincent Studio. Curated by Tara Thurber.
Latin American Art Exhibit Group Show — Cultural Arts Center of Hackensack. Hackensack, New Jersey, USA
This group show showcased artworks from Latino artists from all over New Jersey and from diverse backgrounds. This was one of my first times exhibiting my work, I thank the Hackensack Cultural Arts Center and my peeps Rich Sarnicola, DES, Johnny Chlup and Cleopattern for making a cool mixtape for the visitors. Good times!